by Nathalie Vin

Artwork Description

THE GLOW PROJECT (Adelaide Crescent)

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Glow is a spectacular after-dark multimedia event with a HUGE difference. Massive images, contributed by local people and artists, are projected on to monumental urban surfaces - flats, office blocks or landmark buildings - transforming them into incredible works of constantly shifting art. Glow taps into the emotional lives of people who live or work behind the walls on which the projections shine, illuminating their stories outside in the city. "I live in Adelaide Crescent and I was touched and moved that the project was taking place here. It gave me a great feeling of involvement. I adored seeing everyone's images on such a large scale, it made the most intimate moments seem larger than life." Participant "Within 5 minutes of the Glow project starting, I was in a better mood, it was uplifting and moving." Spectator Glow is a product of "holographic thinking" - just as holographs use light to conjure three dimensional images from flat surfaces, with Glow, each slide selected gains meaning from the place it occupies within the whole event. Glow is unified by the harmonious, continuous movement of many parts. It represents an order of relations and exchange between individuals and the city, between personal and public environments." Glow creator, Nathalie Vin

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