About The Artist

Julie Pace Hoff is the creator of the modern painting style "Aesthetic American Folk Art," which is a combination of academia intermingled with the root of traditions in communities and the American culture. The painting's aesthetic expresses the identity from the place, rather than that of the artist. Her aesthetic folk art paintings involves impasto applications of paint, with fine details to capture the culture and it's environment. Impressions from American life over the last seventy-five years inspire Julie Pace Hoff’s Aesthetic American Folk Art. A black and white cat is placed in each complex painting, adding some whimsy to artwork. Focusing on the American flag-bearing patriotism is distinctive to the paintings, and their celebration of patriotic events. She says "we see and remember our history, our accomplishments, and our successes as a nation in these paintings. Using a lot of color with a strong composition represents the strength of America.” Julie graduated from Art Center College of Design in Pasadena, before becoming an instructor at Otis Parsons School of Design in Los Angeles. She established herself in advertising art as a freelance illustrator for many years, working with six representatives throughout the United States. In 2013, Julie researched her genealogy and became a member of the DAR. Her art has been compared to the whimsy of Norman Rockwell, the scenic folk art of Grandma Moses, and the American charm of Charles Wysocki; all captured in her own unique "Aesthetic Folk Art" style. She says, "I'd like to think that if you look closely at the paintings you will see your family smiling back at you.” Julie is married to Michael Hoff, a retired. They have a daughter Emily with undergraduate degrees in english and linguistics. She is furthering her educations in law school.