by Alex Dorfsman

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Superficie

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The fantastical constructs of dioramas, theme parks, and science fiction films, among others, make a good case for how easy it is for us to accept credible substitutions of reality. In a similar vein, advertising images, either in large-scale format or as audiovisual sequences, feed our imaginations with fictitious constructs of artificial realities. Our perception and acceptance of these constructs may well be involuntary, but it is undoubtedly effective. An awareness of the advertising images that surround us has become the focus of my photographic inquiries. I have found that it's my will to closely observe these street tableaux that generates the layering of images, artificial and real, which support my visual discourse. The structures that support the fictitious worlds created by these advertising images, their architectural insertions, give them a meaning well beyond their original, banal promotional purposes. A complex, richly layered dimensionality disrupts the fictional advertising contexts, creating a new, much more interesting reality of intersecting constructs; a veritable fusion of two- and three-dimensional planes.

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